pay per click advertising

Pay per click (PPC) and Pay Per Action (PPA) Advertising Management - Google vs Chitika vs ClickBank

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Google AdSense PPC contributed to an advertising revolution:

As I've said before, I used to really like Google because they built a better mousetrap, made it fast, kept the interface uncluttered, and rose quickly to the top of the search engine world by generating relevant search results.

A few years ago, they developed a way to generate revenue by introducing AdSense and AdWords, a context sensitive pay per click (PPC) advertising system. Web publishers inserted a small script into their pages, which generated a block of ads that were relevant to the page contents (AdSense). This provided visitors to the page with advertisements displaying goods and services related to the search keywords they used to find the page in the first place. Advertisers bid to have their ads displayed, depending on what keywords are used (AdWords).
Adrian Biffen, Senior Partner, Aerohost
by Adrian Biffen, GM

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Web publishers get paid every time a visitor clicks through an advertisement to see the products and services offered by the advertiser, and advertisers are paying for those click-through visitors. Google makes money by charging the advertiser more than the publisher is paid. A license to print money, you say? You betcha ...

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Chitika - New kid on the pay per click block:

Business opportunities like that don't usually stay exclusive for long, and this industry is no exception. Early in 2005, Chitika emerged (another PPC advertising system), and ClickBank (an affiliate system), which has been around for some time, has the ability to run context related ads too, via the AffiliateSensor system (see ClickBank section below). Chitika vs Google - Chitika has higher PPC Chitika competes directly with google, and their pay per click rate payout to publishers has so far been considerably higher than Google's. Their eMiniMall ads are different from Google AdSense text ads in a number of important ways:

 -they contain product pictures and can target specific products
 -visitors can search for competitive products without leaving the publisher's page
 -publishers have the option to control the context sensitive keywords
 -new pages with low click-thru rates (CTR) are not penalized like they are at Google
 -they have a Chitika affiliate program for publishers to recruit new members
 -publishers do not need to fetch code from the Chitika website every time they want to place an ad on a page
 -publishers can copy Chitika script from page to page and tweak the channel & keyword targeting code to match the page

The ability to target a specific product with a Chitika eMiniMall Ad is a huge advantage over Google AdSense in certain cases, and usually brings a very high click through payout. We got very excited about the new Canon SX-50 LCoS home theater projector, and I could target that product specifically, over in my home theater dream system website.

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Determine most used keywords to maximize traffic. Instantly generate the current top 100 searches, and find niche markets by analyzing the competition

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Run your own ClickBank mall with thousands of great products - AUTOMATICALLY (no programming required)

Join Chitika Affiliate Ads
Chitika is one of the highest paying PPC ad placement programs

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An excerpt from the Chitika manifesto, describes their system:

"eMiniMalls are the industry's first and only intelligent and interactive product merchandising service. eMiniMalls present Web publishers with a feature rich service that offers online product merchandising, a dynamic recommendation engine and robust comparative shopping information in one solution. They are a way to supplement your existing ad revenue while providing a completely new revenue stream through interactive merchandising."

ClickBank - A Real Alternative to AdSense and Chitika:

Google AdSense and Chitika are two top players in the PPC advertising field, but there is an interesting - and much more lucrative - alternative to these programs. Sometimes we were doing fairly well with Google and Chitika, but in some areas we couldn't get the precise targeting we wanted - so I signed up with ClickBank, a Pay Per Action (PPA) affiliate system. 

With ClickBank, you don't get paid by the click; it is an affiliate system (free to join) that pays when the shopper takes an action, such as joining a membership or buying an eBook download. Unlike other affiliate programs such as Commission Junction, the commissions are typically 50 to 75% of the purchase price. They also provide advertisers with merchant accounts to accommodate credit card processing for sales, and an army of affiliates (me included) to actively promote the products through a very efficient (and simple) linking system. It is this combination of features that makes it a formidable competitor to other online marketing structures.

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Chitika is one of the highest paying PPC ad placement programs
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Perry Marshall has written the best Google AdWords and search engine marketing guide

ClickBank has over 40,000 products, and I have personally bought a number of them. They have all made money for us (and easily paid for themselves); the two best steps to get your own income started are to download the free ClickBank search program, then get Keyword Elite to optimize your pages, find niche markets and analyze the competition.

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Here's a recap of the products we recommend you add to your toolkit (all of which we use that easily pay for themselves):

Keyword Elite - The Keyword Elite program will very quickly find those top paying Google keyword analyzer critical product areas and keywords that can generate a lot of cash. This is one of those fabled KILLER APPS, we use it all the time. You can download it here and get started immediately.  If you only spend some money on one thing, this should be it!

XSite Pro™ - new in 2005, Paul Smithson & Intellimon Ltd created XSite Pro™, an affordable, XSitePro: web design for search engine keyword optimizationvery easy to use premium web site design and management tool that is a truly comprehensive alternative to authoring programs such as Microsoft FrontPage™ and Macromedia's Dream Weaver™. XSitePro combines and automates all web management features such as page layout, web design with keyword and search engine optimization, navigation menu structures, Google AdSense ads, affiliate links, site maps, pop-up generators, audio recording, testimonials, page redirects, custom code libraries, site maps (including the new Google XML format that Google loves to use), robot spidering control, backup management, server uploading/publishing and many other functions ... download and get more info

Affiliates Alert - Maayan Marzan has created Affiliates Alert, Affiliates Alert - free software to search ClickBank mall marketplacea program that you can download for FREE that gives you the ability to search the 40,000 item ClickBank marketplace, among other things. The program also provides data such as product ranking, statistics, and other important information. Get notified of fast selling hot new marketplace items

So how can he give it away for free, you ask? He has built into this product a second level that you can purchase - a 'Pro' version that yields even more information. This is for people that plan to use ClickBank as a major source of income and realize that the additional value is well worth the cost of the upgrade. So give it a try; even the free version is very useful, and we found that it provides all the basic info needed to find products that are a perfect match for our subject material (download it for FREE here).

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